social
we are
people
data + cultural insight = content that gets results
Sick of social media that sucks up time, drains your budget, and delivers... what, exactly?
You’re not alone.
Does this sound like you?
You’re posting, but not progressing.
Content calendars are full. Your pipeline isn’t. What gives?
You’ve been talking “likes” when you should be talking leads.
It’s about impact, not empty engagement.
You’re stuck in the scroll.
You’re reacting to trends instead of setting the pace - and your audience can tell.
“I honestly couldn’t recommend Social People more highly.
We’ve already seen great results in just a few weeks of implementing her recommendations. The audit was one of the most detailed, thoughtful, and actionable strategy documents I’ve ever received.”
— Rachel Harris, StriveX
Our Services
Strategy
Your socials, decoded into strategy that delivers.
Community Management
Real conversations. Real connection. Real-time.
Content Creation
Branded, culture-led content that actually converts.
Paid social
Strategy-first ad campaigns that stretch every penny.
Social Media Management
End-to-end management, without the overwhelm.
Analytics & Reporting
Strategy-first ad campaigns that stretch every penny.
You make 35,000 decisions a day. What to post on social media shouldn’t be one of them.
Your Blueprint
Your socials, decoded.
Your strategy, redefined.
Forget vanity metrics and vague reports. The Blueprint is our bespoke deep-dive into your brand’s social performance, revealing what’s working, what’s wasted, and what’s next.
We combine real data with cultural intelligence to uncover how your content is truly landing with the audiences that matter most.
No guesswork. No fluff. Just sharp, actionable insight - built around your brand goals - so your social channels aren’t just showing up… they’re showing results.
Meet the founder
Jade Beason is a social media expert who’s been on both sides of the brand-building table. She started her career in agencies, moved on to run her own brand, and now she leads Social People, a social media marketing agency that helps brands create socials with substance. Jade has worked with some of the biggest brands in the world and some of the biggest agencies too. Now, she uses everything I’ve learned to help you level up your social media strategy and create content that actually connects.
Jade has worked with:
