To create good Instagram icon content, you need to be obsessed with social - that's where we come in.

That’s why at Social People we rely on all of them for every single post, project and prototype, so you’re never left hanging.

Born as an antidote to bloated budgets, intangible ROI and two-dimensional tactics in a brilliantly three-dimensional world, we exist to do things differently for the businesses who are making a difference.

With over a decade in the industry, we’re founded and run by creators who know how to create effective content that gets results, rather than just goes through the motions.

Pink speech bubble with black text that says "What This Matters" in a playful, handwritten style.

Social Media Management.

Creative Production.

Content Strategy.

Data Insights.

Social Media Management. Creative Production. Content Strategy. Data Insights.

Social Media Management.

Creative Production.

Content Strategy.

Data Insights.

Social Media Management. Creative Production. Content Strategy. Data Insights.

lately at Social People

Get Social with us

The values that guide everything we do

  • Instagram icon

    Social-first creativity with
high production standards

    Small-screen content with big-screen production value

  • Globe icon

    Cultural insight informed by data

    One without the other only shows half the picture

  • Graph icon

    Measurable impact over surface metrics

    Likes don’t pay your salaries, so they don’t pay ours – we aim for things that actually move the needle

  • Notepad icon

    Strategy before execution

    We want to cut through the noise, instead of add to it

  • Hand shake icon

    Long-term growth built
on clear attribution

    Tracking what works and tweaking what doesn’t, for sustained impact

A smiling woman with long, curly black hair, wearing a white ruffled blouse, standing in front of a red curtain.

Meet Jade,

Founded by the “go-to expert for content creation and social media marketing”

In the words of Deadline. With 12 years of experience, our founder Jade Beason cut her teeth in top agencies before growing her own platform, so she’s been on both sides of building a brand in the digital age. She’s worked with some of the biggest household names and agencies, including Apple, Google and L’Oreal and has been featured in Forbes, Financial Times, and BBC News.

She was also elected by the UK Government as a member of the Creative Industries Council (UK), established to focus on addressing the challenges and opportunities facing the country’s creative industries.

jadebeason.com
Silhouette of a person sitting, playing an acoustic guitar, on a hilltop with a sunset background.
Logos – 8.png
Logos – 9.png
Logos – 10.png
Logos – 11.png
Logos – 12.png
Logos.png
Logos – 1.png
Logos – 2.png
Logos – 3.png
Logos – 4.png
Logos – 5.png
Logos – 6.png
Logos – 7.png
Logos – 8.png
Logos – 9.png
Logos – 10.png
Logos – 11.png
Logos – 12.png
Logos.png
Logos – 1.png
Logos – 2.png
Logos – 3.png
Logos – 4.png
Logos – 5.png
Logos – 6.png
Logos – 7.png
Pink speech bubble with the bold black text 'Meet the Team' inside.
  • A smiling woman with brown hair, wearing a black leather jacket, polka dot shirt, and headphones around her neck, taking a selfie outdoors on a sidewalk with a storefront and parked bikes in the background.

    Katie Dugdale, Account Director

    From Coca-Cola and Sky to Speedo and Danone, Katie has over 15 years of experience leading B2C campaigns, and has worked across social, digital, influencer brand and experiential, connecting ideas seamlessly across channels. As well as being fuelled by creating work that resonates in the real world, she loves to travel, to strength train, and to get her culture fix, whether that’s a film, an art exhibition or a restaurant (recommendations always available!) 


  • A woman wearing a black hijab smiling in a selfie, with a white background and a silver paperclip in the top left corner. She has light skin, brown eyes, and pink lipstick. The caption at the bottom reads 'masumah x'.

    Masumah Pirbhai, Senior Account Manager

    After honing her skills of precision and powerful writing in corporate law, Masumah made the jump to creating things that feel, not just function. She’s spent the past seven years immersed in helping brands across the globe with thoughtful visuals and intentional storytelling. This is where her being a perfectionist comes in handy! Outside of work you’ll catch her spending quality time with her three wonderful nieces, horse riding, and baking (and FYI, when Masumah asks you how you are, she’s very much wanting the long version!)

  • A woman with long dark hair, glasses, and earrings smiling outdoors with green grass and plants in the background, labeled 'Hayley x'.

    Hayley Garner, Marketing Manager

    Hayley works across a little bit of everything, including admin, creation, PR, email, and much more. She’s got experience working for global brands, hosting press trips, and working with tourism boards as a travel content creator specialising in Youtube and Instagram. With that in mind, she’s always somewhere new: last year she completed the Salkantay Trek in Peru, ran 10K in San Sebastian, and photographed grizzly bears in Canada. 

Join the Social People Newsletter

Your secret hack for staying ahead of the social strategies, cultural shifts and tactical updates that actually move the needle (no fluff included).