RECLAIMING MY ASIAN
[Instagram, TikTok]
From ad-hoc content creation to authoritative thought leadership
Marina came to us with strong expertise and a clear point of view, but the high-value intellectual property in her head wasn’t being systemised into scalable content.
After auditing her channels and identifying any positioning gaps, we worked with Marina to define her tone, structure, and strategic direction, including clear content pillars. Having identified an opportunity for a flagship video series, we then fully developed the concept to elevate her credibility, with script refinements, structured messaging hierarchy, hooks, CTAs, and filming guidance for each episode.
This signature series performed brilliantly, with 70% of its reach constituting non-followers, and increased DMs directly from the CTA. Now, Marina is an authority in the space, and has the solid foundation to rinse and repeat.
CLIENT LOVE
Masumah and the team have really helped to transform ideas and concepts into amazing content that has been great for connecting with my audience and followers. I’m juggling numerous businesses and I was worried that I wouldn’t have time to work with an agency but that wasn’t the case, Social People were able to work around busy schedules and were very understanding.
-Marina
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